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The good news in the world of marketing is that more than more than half of all respondents in a recent Chief Marketing Officer (CMO) Council study plan to allocate 10 percent or more of their marketing budgets toward personalized communications, with a quarter of respondents allocating at least 20 percent.

This entry was posted on 14 March 2008 at 11:00 pm and is filed under Advertizing and marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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