Archive for the ‘Advertizing and marketing’ Category

At the Pennington Borough Council meeting on Monday, Dec. 2, council members Eileen Heinzel and Joseph Lawver both discussed the possibility of a new business arriving in town: the marketing company Black Dog Media, Inc. According to Heinzel, the nationally recognized business, which specializes in billboards and outdoor advertising, is…

BDMetrics, Inc. today announced its new suite of event-centric online marketing solutions, which include online lead generation, search engine marketing, online display advertising, online video and mobile marketing. The company’s solutions are powered by its interactive tradeshow portals, which feature an online show guide, search engine and event-planning interface. BDMetrics powers such …

NEW YORK, Dec 4 (Reuters) - Nokia, the world’s biggest mobile phone maker, is moving away from advertising specific devices to marketing themes, such as music or messaging, a top executive said on Thursday. Anssi Vanjoki, the executive vice president for markets, said a big part of the company’s marketing would be based on service themes such as music, navigation or messaging going forward …

CHICAGO—-Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released today from AdGooroo , a leading provider of online marketing competitive intelligence and keyword tools, provides evidence to the contrary.

BALTIMORE—-BDMetrics, Inc. today announced its new suite of event-centric online marketing solutions, which include online lead generation, search engine marketing, online display advertising, online video and mobile marketing.

As a part of Ubisoft’s integrated media campaign to promote the arrival in stores of Rayman Raving Rabbids TV Party, Ubisoft and its interactive agency partner, Liquid Advertising, selected Briabe Media to provide mobile marketing services via user generated Raving Rabbids ringtones.

Guerrilla marketing — use of viral YouTube videos, attention-getting stunts and free media — can be just the ticket for companies seeking to cut advertising costs.

Intellivent Group, the brainchild of former AOL Senior Vice President and General Manager Paul Corvino and former-FreshDirect marketing executive Steven Yevoli, today announced a partnership with Schwan’s Home Service, Inc., the world’s largest frozen food home delivery company.

DETROIT, December 02, 2008: According to Jean Halliday, writing for AdAge, as the Big Three U.S. automakers today unveiled business plans they promised to Congress to secure government funding, specifics on marketing and advertising spending went largely unaddressed by Ford Motor Co. and Chrysler — though General Motors Corp. outlined a program to slash $600 million in spending by 2012 and …

The HD Digital Radio Alliance has announced a dramatic expansion of its marketing campaign for the holiday season, with newspaper advertising and promotional giveaways.