Advertising and Marketing news

New business in Pennington Borough? (BucksLocalNews.com)

admin — Thu, 04 Dec 2008 23:02:25 +0000

At the Pennington Borough Council meeting on Monday, Dec. 2, council members Eileen Heinzel and Joseph Lawver both discussed the possibility of a new business arriving in town: the marketing company Black Dog Media, Inc. According to Heinzel, the nationally recognized business, which specializes in billboards and outdoor advertising, is…

BDMetrics’ New Online Marketing Platform Lets Tradeshow Exhibitors Target Attendees Online (Centre Daily Times)

admin — Thu, 04 Dec 2008 23:02:24 +0000

BDMetrics, Inc. today announced its new suite of event-centric online marketing solutions, which include online lead generation, search engine marketing, online display advertising, online video and mobile marketing. The company’s solutions are powered by its interactive tradeshow portals, which feature an online show guide, search engine and event-planning interface. BDMetrics powers such …

BDMetrics New Online Marketing Platform Lets Tradeshow Exhibitors Target Attendees Online (Business Wire via Yahoo! Finance)

admin — Thu, 04 Dec 2008 23:02:20 +0000

BALTIMORE—-BDMetrics, Inc. today announced its new suite of event-centric online marketing solutions, which include online lead generation, search engine marketing, online display advertising, online video and mobile marketing.

AdGooroo Releases Special Mid-Quarter Search Advertising Report (Business Wire via Yahoo! Finance)

admin — Thu, 04 Dec 2008 23:02:20 +0000

CHICAGO—-Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released today from AdGooroo , a leading provider of online marketing competitive intelligence and keyword tools, provides evidence to the contrary.

(AFX UK Focus) 2008-12-04 16:37 Nokia says moves marketing to themes from products (Interactive Investor)

admin — Thu, 04 Dec 2008 23:02:20 +0000

NEW YORK, Dec 4 (Reuters) - Nokia, the world’s biggest mobile phone maker, is moving away from advertising specific devices to marketing themes, such as music or messaging, a top executive said on Thursday. Anssi Vanjoki, the executive vice president for markets, said a big part of the company’s marketing would be based on service themes such as music, navigation or messaging going forward …

Guerrilla Marketing in Lean Times (KiplingerForecasts.com)

admin — Thu, 04 Dec 2008 23:02:19 +0000

Guerrilla marketing — use of viral YouTube videos, attention-getting stunts and free media — can be just the ticket for companies seeking to cut advertising costs.

Briabe Media Provides User-generated Ringtones Mobile Marketing Campaigns for Ubisoft’s Rayman Raving Rabbids (PRWeb via Yahoo! News)

admin — Thu, 04 Dec 2008 23:02:19 +0000

As a part of Ubisoft’s integrated media campaign to promote the arrival in stores of Rayman Raving Rabbids TV Party, Ubisoft and its interactive agency partner, Liquid Advertising, selected Briabe Media to provide mobile marketing services via user generated Raving Rabbids ringtones.

HD Alliance Expands Marketing Campaign For The Holidays (FMQB)

admin — Thu, 04 Dec 2008 23:02:18 +0000

The HD Digital Radio Alliance has announced a dramatic expansion of its marketing campaign for the holiday season, with newspaper advertising and promotional giveaways.

GM Tells Congress It Plans to Slash $600M in Marketing (The Auto Channel)

admin — Thu, 04 Dec 2008 23:02:18 +0000

DETROIT, December 02, 2008: According to Jean Halliday, writing for AdAge, as the Big Three U.S. automakers today unveiled business plans they promised to Congress to secure government funding, specifics on marketing and advertising spending went largely unaddressed by Ford Motor Co. and Chrysler — though General Motors Corp. outlined a program to slash $600 million in spending by 2012 and …

Schwan’s Home Service Selects Intellivent for Advertising & Marketing (PR Newswire via Yahoo! Finance)

admin — Thu, 04 Dec 2008 23:02:18 +0000

Intellivent Group, the brainchild of former AOL Senior Vice President and General Manager Paul Corvino and former-FreshDirect marketing executive Steven Yevoli, today announced a partnership with Schwan’s Home Service, Inc., the world’s largest frozen food home delivery company.